Implementing Silo Architecture For SEO

I am going to give you a very basic breakdown of how this system works. I’ll call it the silo architecture 101 class. 202 and beyond is reserved for my students.

To begin, you will need to gain a more than basic understanding of what keywords to shoot for. I’ll give a quick rundown of that, but to save space I am going to stay on subject for the most part.

Start by picking about 5 keywords associated with what you are marketing. Now take those keywords and type them into the Google AdWords keyword tool that is free to use, and can be quickly found just by typing in that exact phrase. Once you have type in your five keywords, shoot for long tailed keywords vs. broad keywords to narrow the results. This tool is going to give lists of variations on these words and to the right will be the relevant search result totals. Look for keywords with search totals under 6 thousand unless you can find low advertiser competition keywords with higher search volume keywords. Advertiser competition is the key here. Now choose between those keywords for about 5 that you can use in your site topics and articles.

Next is time for a little research. Type each of these keywords into Google and take note of the paid results as well as the organic results. Look for the big players here. It is especially easy with the paid ads because if you see one ad showing up in all five keywords you are looking at a major player and someone you might want to study. Look for other things too, like subjects in these results that you are unfamiliar with. Anything that peaks your interest may well be peaking the interest of thousands of others. So you may want to revise your keyword list to include some things that you think may be a “gold” keyword. Meaning a keyword not many advertisers are shooting for but many people are searching.

Now that you have successfully done your research and narrowed your keywords to 5 or 6 that you really feel good about, you are ready to start building on that aspect of your silo. At the bottom of this article is a basic look at what your end result will resemble. With your website being the top of the silo with all relevant keywords, and each keyword leg that forms the body is a separate campaign not linked together. The only time you will ever link one leg to another is when somewhere in an article you touch on a subject with a relevant keyword for another leg. Do not try to do this with every article or you will lose the value of the target keywords by linking to too many non-relevant places.

You can place articles all over the web on blog sites, ezines and article sites, (and even places like squidoo), which can be leveraged nicely in this type of SEO.

Now you need those keywords implemented well inside your home site which should be silo’d as well with the same keywords, and also inside any capture pages that you place in the middle of your silo between the home site and the keyword articles.

I know you may need to read this a few times to get the full picture, but I couldn’t think of an easier explanation. It only gets more in depth from here, but this is not something to overlook. When you find places to back link to your site, the relevancy of the content should always play a role in how you handle the link.

This is the type of information that top marketers have and implement every day. Though this is a very basic breakdown of implementing silo architecture I go into much more detail with my students, and walk them through the process until they are comfortable with the concepts. This is one piece of SEO that can have the biggest effect on how much money your business brings in. Without visitors there are no sales. The only way to bring in more business, is to for more customers to be able to find you. That is an undeniable bottom line. Below is a crude example of how your silo should look after having 4 sets of keywords implemented.

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02 2012

Flammable Storage Cabinets in the Right Manner

Such cabinets are perfect for storing flammable liquid and prevent unnecessary accidents that may arise due to fire flames. Fire hazards are a threatening aspect that comes into play mostly because of the fact that haphazard techniques for storing the liquids exist. High volumes of flammable materials such as gasoline in companies can easily lead to a fire breakout. Spilling of chemicals is one of the major factors contributing to this. Immediate action is a must or the effects will rise to heavy proportions easily. A cleanup kit along with the cabinet will help in this regard to take care of such situations. This reduces the costs as well for the total package.

Following a few tips is essential when setting out to buy a flammable storage cabinet for optimizing the value for money. Completely avoid low quality units as it will lead to huge complications in case of a spill. The right size of the cabinet is one of the important features to consider. Only select after thinking thoroughly all the factors. This is important since adequate size will only be able fit the boxes of liquids. The boxes are then stored without getting cramped or touching the other parts except the surface.

Put the seals in place as it is important to stop the flow of leaked chemicals into the outside area and from other parts of the cabinet itself. These are crucial points that one should remember and get complete knowledge of. These aspects are very important. Conduct a careful inspection before buying the cabinet. A simple thing to do is collect the information related to the product you want and compare it with the guidelines that you have chalked out. Select the cabinet that has the best features as it will be beneficial in the long-term.

Spending a good amount of money once is better than spending often on replacing the cabinet every now and again. Only a wise decision can make this possible. Maintenance is also an issue to consider as you would not want a storage space that degrades in a short period. Durability is one of the most important aspects. Buying it through an online store is also suitable since it is a good option which will help to save money. There are a lot of stores that stock up on these items so shop around to find a suitable deal.

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02 2012

Consider Before Purchasing Bathroom Sink Cabinets

Changing the vanity unit and wall cabinets is excellent way of giving new look to your bathroom. These are the focal point of any bathroom. Before selecting a cabinet, you should first decide the theme of your bathroom. Then you should select the wall cabinets and vanity according to that theme.

It is very important to decide what purpose you want your bathroom sink vanity to serve. It is primary source of storage in bathroom. You can choose cabinets with draws, shelves, pull out trash cans and door racks for holding the electrical items. Generally there is lighting placed within the vanity to make it easier to apply makeup as well as shaving. When we have proper space for things, it helps to keep bathrooms tidy and uncluttered. However, you should make sure that the materials used in the making of cabinets are long-lasting making cabinets durable.

You should select bathroom sink vanities and furniture in accordance with the theme of the bathroom. You can opt for hand painted, sleek, modern, antique or rustic look. You can even opt for handmade cabinets and customize them to fit into your bathroom. However, you will find it more costly but it is worth its cost. Generally vanities consist of sink, a cabinet below the sink and a mirror above the sink. But you can also opt for sink cabinets without mirror. Positioning the cabinet properly is also very important as these are meant for improving the looks of the bathroom but they should not overpower bathroom.

The qualities that you should look for while selecting sink cabinets and vanities are dovetail-locked seam connections, solid wooden frame, tenon joints and mortise. The defects and flaws should be checked twice before purchasing. Cabinet rails should be smooth and the inner side of the draws should have sanded finish. The draws should not splinter or snag.

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02 2012

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